Bloodstock Auction Sales Information System

First installed for Tattersalls in Newmarket in 2009, the project revolutionised all the back office and bloodstock admin work involved in running thoroughbred sales. Further advanced features have been added every year since, forming a comprehensive application covering every aspect of work behind the scenes.

An extended version of the system was commissioned for Tattersalls Ireland at Fairyhouse, County Meath, going live in 2012 at the February National Hunt Sale, and also regularly updated since.


  • Holds all details for vendors, purchasers and consigners
  • Yearling inspections system for auctioneers visiting vendors to grade young stock
  • Manages issuing and return of entry forms for each sale
  • Handles production of animal pedigrees, lotting and boxing, printing of catalogue
  • Mailing list management and mailing production including custom sorting for delivery
  • Produces information for ID vets, wind tests, drug tests, passports, certificates, etc
  • Day-of-sale system: rostrum updates, results entry and publishing to website, IBI and other marketing initiatives, accounts information, and pass out control
  • All sales ledger activities including invoicing, credit control, links with NAVision/Sage accounts
  • Online lot/sale result/catalogue searches driven directly from BASIS
  • App* for iPad, iPhone and other smartphones
  • Online Make-an-Offer system driven from BASIS
  • Online video searching for Breeze Up sales driven from BASIS
  • Information is published automatically to the Tattersalls website instantaneously
  • Repository for vets to easily upload/view images for upcoming lots

For a quick look at the Sale Day Live website, please visit:
Tattersalls Sales

*To obtain the iPhone or iPad app, please visit:
Tattersalls app

Or, for the Tattersalls Ireland app:
Tattersalls Ireland app

To read more about upcoming sales at Tattersalls Ireland:
Tattersalls Ireland website

A record-breaking October Book 1 sale last year!
© Tattersalls

All sales start with a close inspection...
© Tattersalls

Just a year old and ready to strutt his stuff
© Hoof Print

July sales are briefly 'interrupted' for racing

Back in the ring and looking good!
© Tattersalls